The pandemic certainly did not contribute to this. But you can’t just blame COVID-19 for this trend! It really is a product of modern times. We are increasingly addicted to smartphones. And that’s not just lip service. Market research firm App Annie analyzed the numbers and concluded that we spend an average of 4.8 hours a day looking at our phones. Depending on how much we sleep, we can take up a third of the time we’re awake, the BBC reports.
We are more addicted to smartphones! scare values!
Manufacturers are aware of this and both Apple and Google have launched initiatives to try to mitigate this problem. The thing is, they have very little impact. For these systems to work, they must be used en masse. Unfortunately this does not happen.
However, if we look at numbers from other years, we spend 30% more time clinging to apps than we did in 2019.
This is a clear conclusion that we really are more addicted to smartphones.
But there are more interesting things App Annie can take away from the study. It’s just that consumers are also spending a lot more money on app stores. In the United States alone it was $320 million. Compared to 2020, spending increased by about 20%.
In terms of downloads and globally, we download 435,000 apps per minute! This is madness. Never downloaded so much.
In addition, there is still a great demand for services for mobile devices.
Aside from the pandemic explaining part of this, there are no other factors justifying this surge other than social media. In fact, if we look at the apps we spend most of our time in, we see TikTok and Instagram in the top spots, alongside Facebook and of course WhatsApp.