Wagamama is the first high street chain in Great Britain to make at least half of its menu vegan.
The Pan-Asian restaurant today announced a new plant-based menu that now has spicy vegan steamed chicken, vegan vegan short rib ramen, teriyaki vegan chicken ramen and Shu’s Shiok jackfruit in outlets across the UK.
In the run-up to the UN climate conference COP26 on November 1st, wagamama calls on the guests to commit themselves to a “small choice for big changes” as part of their “Plant-Pledge” campaign, which encourages people to eat less meat and dairy products .
Wagamama is the first high street chain in Great Britain to make at least half of its menu vegan. Her vegetable ribs are shown
Wagamama also offers free vegan sites until November – to make it easier for guests to start their plant-based journey.
Almost 8,000 guests have made their promise and are hoping for an increase when the new menu hits the market.
Global Executive Chef Steve Mangleshot and his team have developed a new vegan “chicken” alternative that reflects the taste and texture of pulled chicken in Wagamama’s new spicy Teriyaki Vegan “Chicken” buns and Teriyaki Vegan “Chicken” ramen.
Other dishes include mushroom and soy short ribs, while turmeric + ginger roasted jackfruit replaces the chicken in Shu’s Shiok – the dish Mangleshot created in collaboration with chef Shu Han Lee.
In support of their 50 percent plant-based menu, wagamama will run a TV ad to reinforce their targeted message and to combine the plant-based diet with helping the planet.
About her new menu, CEO Thomas Heier told FEMAIL: “This menu introduction is an important moment for us as a company, as we officially make our menu 50 percent plant-based.
Wagamama also offers free vegan sites until November – to make it easier for guests to start their plant-based journey
“We made decisions big and small to make things easier on our planet.
What is Wagamama’s Plant Promise?
As part of its “Positive Action Plan 2021”, wagamama has committed itself to making half of its menu based on plants by the end of the year. A commitment that they will fulfill three months earlier when they present their new autumn menu on October 6th.
Studies have shown that a plant-based diet could reduce agricultural land by 76% and greenhouse gas emissions from food by up to 49% (Schiermeier, eat less meat, 2019 + IPCC, special report on climate change + property, 2019)
“We have the privilege of having restaurants in most of the UK’s major cities, so we feel truly responsible and offer an exciting opportunity to make plant-based foods as accessible as possible to all diners, regardless of their dietary preferences.
“We are convinced that plant-based foods can be just as nutritious and delicious.
“We hope that our new menu will bring about a positive increase in our guests’ participation in plant-based menus.”
Friends of the Earth also supported Wagamama’s efforts.
Clare Oxborrow, Senior Sustainability Analyst at Friends of the Earth, told FEMAIL, “It is a great thing to expand the menu so that plant-based foods are the first or most desirable option.
“The more people realize that there is no compromise and that these dishes are tasty and flavorful, the more appetite there will be to expand the menu even further.
“It is really important to eat less and better dairy products and meat when we face the climate and natural crisis. The Plant Pledge campaign is well placed to dispel the notion that eco-friendly food is not attractive, so it is welcome.
“Other institutions will see this wagamama initiative succeed and we encourage them to follow suit and make plant-based options both accessible and, above all, delicious.”