The Portuguese no longer believe in Black Friday. But enjoy it

THE Black Friday 2021 It’s already this Friday, but to be honest, we’ve already gotten into this discount game from “Black week” and “Black month“More than a month ago, which of course it did, had an impact on consumer confidence in the promotions that supermarkets are now putting on the table.

Doesn’t it make sense to watch Black Friday these days?

The Portuguese no longer believe in Black Friday. But many enjoy

on black friday.

Therefore, according to a study by Complaint portal, 75% of consumers think “Black Friday” no longer makes sense, as there are already several campaigns a year that are on a par with this “special campaign” in every respect.

Interestingly, according to the same data, only 30% of consumers attended the last Black Friday of 2020. (Note: this survey was conducted on 2,000 people aged 18 and over.)

In summary, regarding Black Friday 2021, 74.50% of consumers think that this promotion no longer makes sense. When asked if they are still waiting for the promotions this holiday season, 50.8% answered yes. In terms of actual purchases, only 30.4% of respondents even put their wallets on the table on Black Friday in 2020.

Know how not to be fooled!

Another year, another Black Friday! But as it’s starting to get normal, the traditional Black Friday “promotions” seem to start much earlier and actually last all month. But are promotions really serious?

In fact, I’ve been seeing Black Friday ads since October that don’t end up making much sense and are even boring for consumers … After all, not all promotions are gold! It is necessary to separate the wheat from the chaff.

Let’s see how

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