The disappearance of the senders was a blessing for anchors

As you may know, with the introduction of the Apple Watch 6 and iPhone 12, Apple decided to remove the charger from the packaging of its devices, a strategy that was willingly adopted by its old rival Samsung.

Interestingly, it’s a strategy that has been used as a throwing stone by competitors, especially Chinese ones like Xiaomi and Oppo, who, while tough and ugly, are betting on new fast-charging technologies, but also adding their own new chargers to your device box. Like Xiaomi with its latest 11T Pro, a smartphone that can be charged from 0 to 100% in just 17 minutes thanks to its 120 W charger (included).

Chargers was

Well, all in all, with two of the biggest manufacturers removing chargers from the packaging of their mobile devices, one would expect an outsider to start making real money. Because even if you have a charger at home, it may be too slow for the new reality your smartphone presents, and of course chargers, like any electronic device, can also fail.

In this case, Anker won!

The disappearance of the senders was a blessing for anchors

Chargers was

Therefore, Anker CEO recently commented on Apple’s business strategy in an interview. Acknowledge that the decision that resulted in the chargers being removed from the company’s device box gave the company’s business a nice boost. Read now:

  • “Yes, we have felt a strong increase in demand. It’s a new category! After all, until recently it wasn’t common to buy a charger as a product. Nevertheless, according to our market study, around 50% of consumers will choose chargers that they already have at home. But more and more users are opting for other alternatives, in which we are of course strongly represented. “
  • “It’s true that we have to compete directly with Apple and Samsung, who in turn have their official chargers. But that gave us another place in the market. It gave us the opportunity to explain the advantages of our own products compared to what brands offer. “

Besides, what do you think of all of this? Have you ever been forced to buy one of these devices? Please let us know what you think in the comments below.

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