Spotify becomes a kind of TikTok! See how it works!

Spotify decided to take some serious inspiration from TikTok and decided to try out a new feature called Discover, or Discover in Portuguese. This new feature allows artists to post vertical videos of their music and allows users to discover new topics more easily. It is, without a doubt, a very interesting feature.

Spotify becomes a kind of TikTok! See how it works!

The new Spotify Discover feature was discovered by Chris Messina in the latest iOS beta. The new Discover button is located between the Home and Search buttons. When we open this tab we have access to a TikTok style video feed of artists and their songs. However, you can add a flavor to the music by touching the heart icon or pressing the three-dot button for more information.

Spotify TikTok

In response to the TechCrunch website, Spotify declined to comment on whether the new feature will be included in the official version of the app or whether it will be dropped altogether.

The new Discover can come in very handy for artists as you can add videos to songs without having to produce an expensive music video. However, this can also differentiate Spotify from its main competitor, Apple Music, as it does not have a video feed section.

Spotify TikTok

This isn’t the first time some artists have turned to vertical video. Billie Eilish has already adhered to this and published a vertical video of her villain song in August 2019.

If Spotify actually adds the new Discover section to its app, vertical music videos could become fashionable. Needless to say, Apple Music will likely do the same thing in the end.

However, Spotify isn’t the first application to rely on a video feed similar to TikTok. Instagram introduced a very similar feature called Instagram Reels in its app. YouTube has also launched its own version of a vertical video feed called YouTube Shorts.

Leave a Comment