Christmas dinners won’t suffer from the supply chain crisis as three major supermarket chains have promised there will be plenty of festive supplies.
Sainsbury’s, Waitrose and Marks & Spencer assured customers that their food and drink needs will be met as panic buying could lead to shortages.
Simon Roberts, Sainsbury’s CEO, penned a letter to customers on the company’s website saying the supermarket would have “plenty of food” for everyone.
Christmas dinners won’t suffer from the supply chain crisis as three major supermarket chains have promised there will be plenty of festive supplies
He wrote: “After reports that some popular products will be hard to find this Christmas, I want you to know that we are working hard to make it a memorable Christmas.
“I would also like to assure you that there will be plenty of food and that we are confident that there will be a good alternative even if the exact product you are looking for is not available.
“Longer products such as Christmas cakes and puddings, mince pies, nuts and cranberry sauce are already available.”
Mr Roberts added that Sainsbury’s stores will have regular supplies through Christmas Eve and “expect to see more fresh turkeys sold this year than ever before”.
Simon Roberts, Sainsbury’s CEO, penned a letter to customers on the company’s website saying that the supermarket will have “plenty of food” for everyone
Frozen turkeys are already in stores, but fresh ones will arrive on December 19th.
Fresh party food is slated to hit stores by the middle of this month, and the shelves where the letters promised will be filled with “fresh festive produce” like pigs in blankets from December 1st.
He also wrote: “We know how much we all missed being able to spend time with our families and loved ones last year and that we all want to make this Christmas even more special.”
Earlier this week, Marks & Spencer CEO Steve Rowe also said the retailer “will have a great Christmas for our customers,” reported The Grocer.
He also assured buyers that there would be no shortage of pigs in blankets at Marks & Spencer at all.
The partnership between John Lewis and Waitrose is “confident” that it can meet all of their customers’ festive needs
A spokesman for the partnership between John Lewis and Waitrose also told The Daily Express that it is “confident” that it will provide our customers with “everything they need” for the holiday season.
“We work closely with our suppliers and are very confident that we will have a fantastic range of products,” they added.
One in eight adults has been shopping for Christmas gifts and groceries earlier than usual this year, according to the Bureau of National Statistics, and retailers are seeing a rush of early Christmas shoppers with experts forecasting a record £ 85 billion spending.