Sad to hear of Kenny Lee’s passing, my deepest condolences to the entire Lee family & all those who knew & loved Kenny, may you find peace in this incredibly difficult time! Rest In Peace, Kenny!
A marketing leader with more than 20 years of experience in multiple marketing disciplines in start-ups and corporate organizations. I like being at the intersection of marketing, sales, products, and operations because it can do what I like-driving business transformation, achieving scale growth, and cultivating the best talent. The core skills are as follows.
Demand generation-7 years of modern marketing experience. Through GTM strategy, organizational adjustment, and marketing technology investment, I led the creation of a complete revenue funnel strategy (classic lead waterfall and ABM) for Dynamic Signal, Lithium Tech, Revinate, and Twitter.
Product marketing management-+6 years of direct experience. I am the main person in charge of GPMM, and I have increased the business of Adobe Acrobat PDF from 250 million US dollars to 800 million US dollars. I know how to identify audience segments, build business cases, value propositions, messaging, and GTM.
Comprehensive event planning: +4 years of experience in leading global event marketing for Adobe, Dynamic Signal and Lithium. I understand the value of telling great stories, customer lifecycle marketing, and the impact on channels, revenue, renewals, and CSAT.
Field/Partner Marketing-+7 years of field and partner ecosystem marketing experience. I know how to work with sales and ecosystem partners and build trust to create, execute, and report plans to drive channels and achieve revenue goals.