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Like much in healthcare, COVID-19 has changed the way people and companies think about work and retirement.
The pandemic has caused some people to retire early, said Christine Janofsky, CFO at eHealth, which works in Medicare, Medigap and Part D.
Janofsky saw this trend last year at the height of the pandemic. She heard people say, she said, ‘With everything that’s going on, I really have to rethink things.’ This pandemic has helped people take a step back. That drove part of the population to retire. “
WHY THIS IS IMPORTANT
The resulting labor shortage challenges lead CFOs to think differently. Companies need to attract and retain talent in the new remote / hybrid work environment.
“The pandemic was interesting,” said Janofsky. “It showed what people think of employees and customers. How Morals Really Affect Productivity. When we think about the last 18 months … how that affects the workplace. “
COVID-19 has expanded the CFO’s role from being more than just the person with numbers, although it remains number one.
“When I think about the role of CFO and finances, of course, many CFOs have expanded their roles from what they used to be,” said Janofsky. “When I look at the most successful CFOs, they bring more than just finance. Numbers are always in the foreground for CFOs. It is becoming more and more important to be this inspiring leader and to motivate teams. That will promote success in the organization. “
THE BIGGER TREND
Janofsky became eHealth’s CFO in September and also serves as the company’s senior vice president. She was previously Senior Vice President and Chief Accounting Officer at Lincoln Financial Group.
eHealth, based in Santa Clara, California, is an online health insurance exchange that helps customers compare and select rates from over 200 health insurance carriers in 50 states and the District of Columbia.
eHealth entered Medicare’s annual enrollment period with over 160,000 Medicare customer center accounts. Open enrollment began on October 15th and ends on December 7th.
Agents match beneficiaries to the correct plan and are commission blind to the plans they sell. Sales Integrity Agents confirm the selection. The company receives a commission after a customer chooses a plan and the information is sent to the carrier.
Digital health technology is of central importance here. An eHealth customer center was launched in October 2020, enabling beneficiaries to create secure personal profiles describing their prescription drugs, preferred doctors and pharmacies, their current Medicare insurance plan, and other relevant health data.
eHealth was recently migrated to a cloud-based platform.
“We help everyone to find the right technology-related plans for them,” said Janofsky. “When you think of digital health care, there is an inflow of finance for businesses. It is a time for all industries to face digital transformation in order to improve the customer experience. “
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