The third quarter of the year meant a 6.8% decline in smartphone sales worldwide. A drop that was thankfully no greater thanks to the great success of Apple’s new iPhone 13 range launch.
Still, Samsung is leading the market! Immediately after that we have Apple and, in third place, Xiaomi, which has always made good use of the production crisis to gain space among the “giants”.
A lack of chips is causing the smartphone market to shrink
So this data comes to us from Gartner! He comes to us with a new market study, which again shows that the supply is too scarce for the incessant demand of consumers.
However, with the manufacturing crisis taking its toll, it seems that consumers have begun to turn to more high-end devices. Good news for manufacturers, as these devices have a higher win rate than the mid-range or low-end.
Samsung did well with the Z Fold 3 and Z Flip 3!
If you look at the top of the table, Samsung has reached 69 million devices and thus occupied first place. Something that seems to have helped a lot from their latest fold.
To close the top 3, however, we have Apple with 48 million devices sold, closely followed by Xiaomi with 44 million devices flying off the shelves.
If we forget the “Big 3” we still have Vivo in fourth place and finally Oppo, which will continue its European expansion in 2021.
In short, while 2020 has given the world of smartphones a good boost, with a significant increase in demand. 2021 appears to be suffering from the effects of last year’s restrictions, particularly on production and supply chain.